The psychology of money
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Money-investing, personal finance, and business decisions-is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal hisory, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

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